On Small Business Saturday, Nov. 27, Westchester County Executive George Latimer launched a social media video campaign to encourage residents
to shop local this holiday season. This video campaign will feature local business owners showcasing their establishments.
Latimer said: “Our cities, towns and villages are home to wonderful shops and restaurants,” Latimer said. “This campaign is a creative way in which
we can highlight the many unique things they have to offer, when our small businesses need us the most.”
Each a day, throughout the month of December, a small business will be featured across the county’s social media channels. Videos should be approximately
60 seconds long, featuring holiday gift ideas and signature dishes. “This year, more than ever, we need to support our local businesses who have experienced real hardship as a result COVID-19,” said Bridget Gibbons, director of Economic Development. “Westchester residents can have a huge impact by shopping local this holiday season.”