Waterloo, IOWA – According to the statement, Hy-Vee Homefront Round Up is Hy-Vee’s annual fundraiser in which the company teams up with customers to raise money to support veterans, active-duty military members and their families.
Officials also said that the fundraiser will be held now through Nov. 13 at all Hy-Vee stores and Dollar Fresh Market stores across its eight-state region. Hy-Vee will match all customer donations up to $100,000.
In addition to the Homefront Round Up, Hy-Vee will honor Veterans Day on Friday, Nov. 11, by offering a free breakfast to all veterans and active-duty military members. A buffet-style breakfast will be offered from 6 a.m. to 10 a.m. at Hy-Vee stores.
Free donuts and coffee will be offered to all veterans and active-duty military members at all Dollar Fresh Market locations on Nov. 11.
Additionally, veterans and active-duty military will receive 15% off their grocery purchase on Veterans Day when they shop at Hy-Vee in-store, through Hy-Vee Aisles Online or at Dollar Fresh Market locations using promo code HOMEFRONT15.
Hiring Heroes is Hy-Vee’s recruiting initiative that actively recruits veterans and active-duty military to work for Hy-Vee and its subsidiaries. Hy-Vee holds special events throughout the year for veterans and service members returning to civilian life to learn about career opportunities across its eight-state region. The company provides specific benefits for veterans, such as a paid day off on Veterans Day, relocation assistance and hiring bonuses based on eligibility.